Product Designer,
from problem to code.
Hi, I'm Guilherme. I've spent 9 years designing digital products, interfaces and websites, and building the front-end when the project calls for it. Open to full-time product roles and freelance projects.
Companies and brands I've worked with:
SELECTED WORK
Products, interfaces and websites I designed, and often built too.
Sportflow
A product that gathers street races from several platforms into one search by name, state and city. From research to code, live with real users.
Varos
Landing page for Varos, an investment consultancy: a clean, trustworthy and responsive interface that puts its services and expertise up front.
Firepay
Landing page redesign for Firepay, with a new visual hierarchy and art direction designed in Figma to present the product more clearly.
Upskilling
Website redesign for Upskilling, a French professional training company, designed in Figma and built in WordPress with Elementor.
Services
For teams that need to get an idea off the ground, improve a product they already have, or launch a website that brings results. I take the project from problem to code.
Digital product and MVP
I turn an idea or a problem into a testable product, with flows and screens ready to build.
What you get
- Discovery and user flow map
- Wireframes and a clickable Figma prototype
- Final UI with handoff to the development team
Website or landing page, designed and built
A fast website that is easy to find on Google, designed and developed by the same person.
What you get
- Content structure and layout in Figma
- Development in Next.js or WordPress
- Technical SEO, Google Analytics and launch
UX audit
A review of your current product or website, with issues ranked by their impact on users and on the business.
What you get
- Heuristic review and usage data analysis
- Report with prioritized issues
- Recommendations and redesign of the key screens
Product and design consulting
Support for your team to make product and design decisions with more confidence, in one-off sessions or over an agreed period.
What you get
- Interface and flow reviews with your team
- Help with prioritization, research and product decisions
- Recommendations on process, tools and handoff
How I work
Four stages, and you follow each one.
Discovery
I get to know the business, the users and the problem. You get a summary of what we learned and the agreed scope.
Design
I design the flows and screens in Figma, with a prototype to validate the solution before building it.
Development
I build the front-end or hand it off to your team, with the interface documented.
Launch
I publish, set up Analytics and follow the first results to adjust whatever is needed.
Have a project that does not fit here?
Tell me by emailAbout
Hello, I am
Guilherme Paes
I've been working in design since 2017, mostly at agencies in Rio de Janeiro, doing art direction, interfaces and websites for brands in technology, education, sports and culture. Today I work as a Product Designer: I start from the user's problem and the business goal, design the solution in Figma and, when it makes sense, build the front-end in React and Next.js.
In a product team, I work with PMs and engineers from discovery to delivery, with a handoff that already speaks the language of code. As a freelancer, I lead projects end to end, from research to a live website or product, with scope and timelines defined upfront and direct communication at every stage. I'm open to full-time roles and new projects.
experience